Red Wine Bestseller List
No. 5 Tonhwa Amur Grape Sparkling Wine
Origin: China
Grape variety: Vitis amurensis
Price: RMB 19.9 (about US$2.8)
Alcohol: 7% vol
This wine comes from Tonghua Grape Wine Co., based in Jilin province in northeast China, using an indigenous grape known as Vitis amurensis or Amure grape.
Founded in 1937, Tonghua is one of China’s best-known producers of sweet wine, and the company says its products are exported to more than 30 countries.
The wine itself has many of the hallmarks of an internet-era “viral” product: an eye-catching bottle, youthful label design, sweet style, low alcohol and sparkling character. It is clearly aimed at younger consumers and tailored for online channels, showing how a long-established producer is adapting to new retail habits.
The wine also uses a pull-tab cap, a design more commonly associated with beer, reinforcing its casual, easy-drinking positioning.
In our earlier report on JD.com’s 2025 wine sales rankings, Tonghua’s JD flagship store ranked No. 8, while cumulative sales of this Amur grape wine had already surpassed 300,000 bottles. On Taobao and Tmall, the product has also performed strongly, with 100-plus sales in 24 hours, more than 60,000 cumulative sales, and over 10,000 reviews.
Discover more from Vino Joy News
Subscribe to get the latest posts sent to your email.
