Here Are Sam’s Club’s Top 10 Selling Wines in 2025

In 2025, Sam’s Club China has become one of the most powerful — and least scrutinised — forces shaping how imported wine is sold in China.

The membership-only retailer now counts tens of millions of paying members nationwide, a customer base that gives it both purchasing leverage and an unusually direct line to China’s middle-class consumers. That scale is translating into rapid topline growth. Figures circulating widely on China’s simplified-Chinese internet suggest Sam’s Club China generated more than RMB 1.4 trillion (about US$200 billion) in sales in 2025, up roughly 40% from RMB 1.005 trillion (about US$143 billion) in 2024. At group level, Walmart China — which includes Sam’s Club, hypermarkets and neighbourhood stores — has reportedly set a target of over RMB 2 trillion (about US$286 billion) in total sales for 2026.

While Sam’s has not publicly confirmed these figures, its expansion pace is visible on the ground. In 2025, the retailer opened 10 new Sam’s Club stores, the highest annual increase since entering China, bringing its total footprint to 63 locations nationwide. By comparison, annual new openings from 2020 to 2024 ranged between five and six stores a year.

Sam’s growth has been fuelled by what it calls an “extreme value” strategy — one that has repeatedly produced viral hits. A RMB 499 down jacket with exceptionally high fill content recently sold out nationwide and sparked heated discussion on social media. Less visible, but far more consequential for the drinks trade, is how that same value logic has been applied to wine.

Before Sam’s nationwide rollout, China’s wine market was dominated by a multi-tier distribution system of importers, distributors and secondary wholesalers. Sam’s bypassed much of that structure through direct sourcing and low mark-ups, compressing prices and rapidly winning consumer acceptance. According to an internal source, Sam’s annual wine sales now reach around RMB 800 million (about US$114 million) — a figure that places it among China’s largest wine importers by sales value.

That flattened operating model has since been widely copied by other Chinese retail giants, reshaping the economics of wine retail and intensifying price competition across the market.

Against this backdrop, one question has become increasingly relevant to the industry: which wines can actually sell at scale on China’s most influential membership platform?

In the first quarter of 2025, Vino Joy News analysed Sam’s platform sales data to identify its 10 best-selling wines — five reds and five whites — a ranking that has attracted close attention from both the trade and consumers. The list is dynamically updated based on sales performance and offers a rare, data-driven window into mass-market wine consumption under pressure.

At first glance, the pricing signals are stark. Only one wine sells above RMB 100. The rest cluster firmly below that line. Beyond price, however, the list reveals deeper shifts — in style, alcohol level, origin and varietal — and how those preferences have evolved compared with a year ago.

Below is a closer look at the 10 wines shaping Sam’s Club China’s bestseller list in 2025 — and what they reveal about where the country’s mass wine market is heading.

Scroll through the pages below to find out the top selling reds and whites.