The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
Tmall
One of China’s most powerful drinks billionaires is sounding the alarm — and taking aim at the country’s biggest e-commerce platforms. Read More
China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne. Read More
China’s appetite for crisp, refreshing wines is fueling a surge in demand for New Zealand Sauvignon Blanc, which is outperforming across major retail and on-demand platforms. Read More
As non-alcoholic wine rides a wave of popularity across Europe and North America, China is seeing its own boom — but for very different reasons. Read More
Tmall Global, the cross-border e-commerce platform under Alibaba, has just unveiled exclusive data on wine and spirits sales. Here's all the data that matters. Read More
Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
Here are the top 10 wine shops on Alibaba's Tmall and Taobao during this year's Singles Day promotion based on sales figures obtained by Vino Joy News. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
Tmall and JD.com, which one is more effective with wine sales in China? How did wine perform on both platforms in first half of the year? We have the data here. Read More