No. 1 Penfolds Bin 407 Year of the Horse Gift Set
Origin: Australia
Grape variety: Cabernet Sauvignon
Price: RMB 1,910 (about US$265)
Alcohol: 14.5% vol
Bin 407 is one of Penfolds’ core bestsellers in China and a familiar choice for business banquets and gifting occasions. Its position at the top of the ranking is therefore hardly surprising.
According to Taobao/Tmall data, this listing recorded 1,000-plus sales in the past 30 days and more than 5,000 cumulative sales.
Even so, these figures likely understate the wine’s real scale on the platform. A large number of merchants still sell Bin 407 across Taobao and Tmall, and there is no shortage of parallel-import listings as well. Its actual total sales across the platforms are therefore likely well above the figures shown here.
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