China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne. Read More
Cloudy Bay
From baijiu to imported wine, once bulletproof brands are losing their shine. Data from the National Bureau of Statistics show alcohol prices have been falling for months, weighed down by weak consumer demand and distress sales. Read More
New Zealand white wines are muscling into China’s red-dominated business dining culture, riding a surge in demand that pushed imports up 136% by volume in July, even as shipments from France, Australia and Chile slumped. Read More
The surging popularity of white wine in China has gone not unnoticed by fraudsters. Read More