Here are the top selling wines on Tmall last year

China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne.

No. 2 Penfolds Bin 407 / Bin 389 / Bin 2 Gift Sets
Origin:
Australia
Price: from RMB 470 (about US$65)
Alcohol: 14.5% vol

This listing also features three Penfolds gift sets and includes three separate products. Within the listing, the more affordable Bin 2 ranks first.

The page shows that the Bin 2 twin-bottle gift set was once added to shopping carts by tens of thousands of users. That may reflect a familiar trade-off among Chinese consumers: many want to buy Penfolds as a gift, but find Bin 389 or Bin 407 too expensive, leading them to opt instead for the more accessible Bin 2.

The listing recorded 4,000-plus sales in the past 30 days, with cumulative sales already exceeding 10,000.


Discover more from Vino Joy News

Subscribe to get the latest posts sent to your email.

Leave a Reply

Discover more from Vino Joy News

Subscribe now to keep reading and get access to the full archive.

Continue reading