Join us on November 5 during the Hong Kong International Wine And Spirits Fair for an enlightening discussion as we explore emerging trends with the region’s top thought leaders, influencers, and decision-makers. Read More
Influencer
Within three months, Brother Liang, the livestreamer managed by Jiuxian.com, has now become China's hottest drinks influencer, selling over RMB 100 million within hours. Read More
In a devastating turn of events, the untimely demise of a 26-year-old popular Chinese influencer, known online as “Zhongyuan Yellow Brother,” has rocked China’s online community.
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Three years into her role as CEO of IWSC, Christelle Guibert reflects on how she revitalized the legacy institution and its relevance today in the age of social media. Read More
Hong Kong could see quarantine free travel in November, and across the border China's biggest KOL goes silent after a livestreaming debacle and the country's tepid GDP growth in Q2 dismays business.
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Lady Penguin, arguably the most influential personality in China's wine community, is found guilty of coordinating a smear campaign against competitor, a court verdict has shown. Read More
China's biggest wine influencer has been appointed as an official Chinese Wine Ambassador. Will it lure more Chinese to finally open wines of their own? Read More