China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne. Read More
Influencer
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
On October 8, China’s most famous wine influencer, Wang Shenghan—known to millions as Lady Penguin—took to social media with an announcement that shocked millions of her fans. Read More
Join us on November 5 during the Hong Kong International Wine And Spirits Fair for an enlightening discussion as we explore emerging trends with the region’s top thought leaders, influencers, and decision-makers. Read More
Within three months, Brother Liang, the livestreamer managed by Jiuxian.com, has now become China's hottest drinks influencer, selling over RMB 100 million within hours. Read More
In a devastating turn of events, the untimely demise of a 26-year-old popular Chinese influencer, known online as “Zhongyuan Yellow Brother,” has rocked China’s online community.
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Three years into her role as CEO of IWSC, Christelle Guibert reflects on how she revitalized the legacy institution and its relevance today in the age of social media. Read More
Hong Kong could see quarantine free travel in November, and across the border China's biggest KOL goes silent after a livestreaming debacle and the country's tepid GDP growth in Q2 dismays business.
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Lady Penguin, arguably the most influential personality in China's wine community, is found guilty of coordinating a smear campaign against competitor, a court verdict has shown. Read More