Grace Vineyard is now making a sharp turn toward baijiu and beyond, in a sweeping overhaul that could redefine its identity following its ownership change. Read More
E-commerce
One of China’s most powerful drinks billionaires is sounding the alarm — and taking aim at the country’s biggest e-commerce platforms. Read More
China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne. Read More
Headline figures appear strong, but beneath the month-long sales blitz, the real story of the drinks sector is more nuanced. Drawing on public data and platform releases, Vino Joy News reviews what this year’s Singles Day reveals about China’s alcohol business. Read More
The surge in white wine consumption in China has not only benefited traditional white wine-producing countries such as New Zealand and Germany but has also prompted some brands long associated with red wine to pivot. Read More
China National Association for Liquor and Spirits Circulation has released its first gauge on market confidence, while traditional brick and motar stores suffer, online and instant retail are booming. Read More
Wine World, China’s only listed wine e-commerce company on the National Equities Exchange and Quotations (NEEQ), has reported another year of steep losses, underscoring the structural challenges facing its business model. Read More
With just a junior high school education, Zhuang built one of China’s largest alcohol smuggling rings, evading $20 million in taxes and exposing a vast underground network exploiting e-commerce and Hong Kong trade routes. Read More
JD.com’s self-operated wine and spirits arm jumped 40% year-over-year at the start of 2025, the company said, but it is grappling with uneven wine quality and undercutting by low-priced parallel imports. Read More
Tmall Global, the cross-border e-commerce platform under Alibaba, has just unveiled exclusive data on wine and spirits sales. Here's all the data that matters. Read More