Morris Cai

Morris Cai

Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
India will begin cutting its 150% import tariff on British whisky and gin this month under a landmark free trade agreement with the United Kingdom, opening the world's largest whisky market further to overseas producers while offering domestic distillers a decade to adjust.  Read More
China has moved to regulate alcohol-free wine and beer alongside conventional alcoholic beverages, tightening controls on sales to minors in its first comprehensive update on the country’s drinks regulation in 21 years following the fast rise of e-commerce and instant retail.  Read More
China's most influential wine and spirits market has elected its youngest-ever industry leader, signalling a generational transition as the country's alcohol sector grapples with slowing consumption and sweeping changes in consumer behaviour. Read More