What Are The Top-selling Wines on Tmall?

No. 3 Penfolds Bin 311 Chardonnay Dry White Wine
Origin: Australia
Grape variety: Chardonnay
Price: RMB 322.56 (about US$45)
Alcohol: 13% vol

The strong visibility of Penfolds Bin 407 and Bin 389 in China’s business and gifting channels has clearly helped lift sales of other wines in the brand’s portfolio, including the widely popular Koonunga Hill range in the mass market. The fact that Penfolds Bin 311 Chardonnay ranks third on the Taobao/Tmall dry white wine bestseller list marks the first time Penfolds has appeared in a white wine bestseller ranking in our tracking, suggesting that the brand’s influence extends well beyond red wine.

Data show that the wine recorded 300-plus sales in the past 30 days and spent one consecutive week in the top three. Cumulative sales have exceeded 1,000.