China’s biggest wine influencer built a six-million-follower empire that once sold RMB 350 million worth of wine a year. Now, the company behind Lady Penguin is heading to court over alleged smuggling. Read More
Influencers
The Bordeaux-based Chinese critic Alexandre Ma is challenging old hierarchies, questioning en primeur and bringing Eastern sensory memory into the conversation. Read More
Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
On October 8, China’s most famous wine influencer, Wang Shenghan—known to millions as Lady Penguin—took to social media with an announcement that shocked millions of her fans. Read More
Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
Jancis Robinson MW OBE has been named the recipient of the 2024 Institute of Masters of Wine (IMW) Lifetime Achievement Award for her oustanding contribution to the world of wine spanning over five decades. Read More
This year's conference, held at the Convento de São Francisco, marked a pivotal moment for the industry, focusing on innovative solutions to its most pressing challenges. Read More
Join us on November 5 during the Hong Kong International Wine And Spirits Fair for an enlightening discussion as we explore emerging trends with the region’s top thought leaders, influencers, and decision-makers. Read More
Within three months, Brother Liang, the livestreamer managed by Jiuxian.com, has now become China's hottest drinks influencer, selling over RMB 100 million within hours. Read More