After years of sustained decline, China’s wine import market is beginning to show early signs of stabilisation led by a rebound among major producers such as France and Australia. Read More
white wine
The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
China’s most popular wine list on Tmall is showing a split personality. On one end: dirt-cheap, sugary, TikTok-friendly local bottles flying off the virtual shelves. On the other: premium heavyweights like Penfolds refusing to budge from their throne. Read More
Premium demand and a weaker yen drive Japan's higher import value despite a slight drop in shipments. Read More
2025 data show volumes down nearly 70% from 2019 as the market consolidates around fewer origins and lower expectations. Read More
During the week spanning Christmas 2025 to New Year’s Day, sales of white wine and mulled wine surged on Meituan, China’s largest instant retail platform. Read More
As global wine markets shift into a new cycle, several traditional estates known primarily for their reds are now seeing renewed momentum led by their white wine portfolios. The Italian family estate Zenato is one of them. Read More
As tariffs lift and Australian wine re-enters China, leading Australian wine importer Mega Wines confronts a transformed market defined by shrinking business demand, cautious distributors and shifting consumer tastes.
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Despite the overall drops, there are reasons to be cautiously optimistic. Australia's average export price surged over 83%, and New Zealand wines coninued its stunning rise. Read More
German wine producers, squeezed by U.S. tariffs and rising costs, are finding new life in China. Once heavily reliant on the American market, Germany’s wine exports have shifted eastward, with sales to China climbing for a second straight year. Read More