Morris Cai

white wine

Interviews with importers, distributors and wine bar operators suggest the shift is being driven by more casual drinking occasions: seafood dinners, late-night meals and gatherings among friends. Fresh, approachable wines are finding an audience beyond the formal banquets and business entertaining that have traditionally supported Chinese wine sales. Read More
The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More