The new viral sensation that has got consumers in China jostling in long lines in the heat of the summer is a RMB 38 latte infused with the country's most famous liquor - Kweichow Moutai. Read More
Baijiu
Wu Xiangdong, known as China's "Godfather of Baijiu", will see his wealth significantly boosted by at least US$3 billion after his liquor company ZJLD became the biggest listing in Hong Kong this year. Read More
Sotheby's has launched its first ever online auction of China's most famous spirit Moutai specially tailored for collectors in mainland China, leveraging the country's most popular social media platform - WeChat - to allow its 1.24 billion users to bid online. Read More
From a bar maven billionaire at only age 48 to China's ‘Godfather of Baijiu’ to a few self starters who had humble beginnings as carpenter and security guards. Here are the 10 wealthiest Chinese billionaires in today’s drinks industry. Read More
China's most famous national liquor will soon get its time in the world of Crypto, as the team behind Italian Wine Crypto Bank are poised to launch what it calls world's "first-ever Baijiu bank" in September. Read More
IWSR Drinks Market Analysis has underlined eight key trends shaping the global alcoholic industry in 2022. Read More
ProMEX, a Hong Kong-based online platform to trade physical commodities, has launched its trading platform last week, with its first trading commodity being China’s most famous national liquor, Moutai. Read More