China Food and Drinks Fair (Chengdu) (April 12-14)
Hailed as the barometer for China’s drinks industry, China Food and Drinks Fair spring edition in Chengdu is considered the most important and influential wine and spirits fair in mainland China.
The main fair will take place at Century City International Exhibition Center from April 12 to 14, and there will be a host of satellite fairs spread out in the city across different hotels leading up to the main fair from April 7 to 11.
Last year’s edition after being postponed several times due to pandemic restrictions ended with lackluster performance and was lamented by the trade as “the bleakest show ever”.
The reception of this year’s fair will be instrumental to gauge market demand and sentiment after China swiftly abandoned zero-Covid policy. For many international wineries and professionals, this will likely be their first key wine fair in China after three years of lull.
The fair each year attracts an average of 300,000 trade visitors, with exhibition space spanning 130,000 square meters. Transcation volume from the trade show normally is close to RMB 20 billion (US$2.9 billion), according to the fair organizer.