Produced by Vino Joy News

Produced by Vino Joy News

From mainland China's economic hub in Shanghai to southern metropolis Shenzhen and southwestern China's megacity Chengdu, the country will stage a host of long-overdue trade shows. Here are the key ones that should be on your radar.

ProWine Shanghai (November 8-10)

Prowine China 2020 registration (pic: Prowine)
Prowine Shanghai 2020 registration (pic: Prowine)

ProWine Shanghai, the longest running international wine trade fair in China, will celebrate its 10th anniversary this year. So expect the organizer to pull out some major stops to mark the milestone.

The 2021 edition was unfortunately cancelled due to Covid restrictions but its 2020 edition despite travel restrictions for overseas participants still attracted 15,058 visitors and more than 450 exhibitors from 18 regions.

Entering its 10th edition this year, the wine trade fair will be hosted in Shanghai New International Expo Center. At least over 550 exhibitors and 20,000 visitors are expected to attend the event this year.

Over 70 events are also planned leading up to the fair across China to shore up interest and facilitate business contacts. To attract buyers and visitors from North China and South China, the organizer this year will stage two seperate events – ProWine Beijing and ProWine Shenzhen. Each is expected to attract over 100 exhibitors.

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