As China’s baijiu market becomes increasingly competitive and growth slows, producers are being pushed to look beyond their home turf. “Going global” has shifted from ambition to necessity. Read More
Chengdu
As Chengdu’s wine bar boom fades, sommelier Yang Hang is among the few still standing. But behind the survival of his once “must-visit” venue lies a harsher reality — shrinking demand, thinner margins, and a business model where food, not wine, now drives the bottom line.
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In her first visit back to China in 10 years, Priscilla Incisa della Rocchetta opens up on why China remains Sassicaia’s most critical market in Asia, how the estate is navigating a shifting global landscape, and why Bolgheri may be better positioned than most to withstand climate change. Read More
Based on several days of on-the-ground reporting and conversations with exhibitors and visitors, Vino Joy News has identified a set of shifts that point to a market becoming more cautious, more selective and quietly evolving. Read More
Portugal’s wines are rich in history and diversity—but in China, they remain largely overlooked. As the market shows signs of recovery, ViniPortugal is doubling down on awareness, betting that value and variety can finally win over a new generation of drinkers. Read More
The founder of China’s largest specialist liquor retailer has emerged as the new controlling shareholder of Grace Vineyard, one of the country’s best-known boutique wine producers, in a deal that links two previously separate corners of China’s drinks industry. Read More
In China’s baijiu capital, three very different wine bars are defying the odds — one pairing wine with Sichuan snacks, another built on personal charm, and a third moving thousands of bottles in a live music venue. What’s their secret to survival in a city where baijiu still rules? Read More
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat. Read More
What are the key emerging trends at China’s biggest wine and spirits fair this year? How are buyers responding in a shifting market? Read our on-the-ground report for the latest insights.
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One of the country’s biggest wine groups, VSPT Wine Group, is defying the odds with a bold bet on premiumisation in China with the launch of Prelusion. Read More