As countries and regions gradually release their 2025 trade data, Vino Joy News has compiled…
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South Korea
From Hong Kong and Shanghai to Mumbai and Bangkok, more than 20 major wine and spirits exhibitions will shape how producers enter Asia’s fastest-evolving drinks markets. Read More
Whisky has overtaken domestic beer to become the top-selling alcohol category by revenue at South Korean retail giant E-Mart for the first time, marking a significant shift in the country’s supermarket sales landscape. Read More
South Korea imported more wine but at lower prices in 2025 — a shift that speaks less to recovery than to a market being quietly restructured around value. Read More
E-Mart’s wine festival sales return to 2022 peak levels while national import trends show rising volumes and falling average prices. Read More
K-pop star G-Dragon’s latest venture into the beverage market has become one of South Korea’s biggest drink success stories of the year. Read More
At the flagship Hyundai Department Store in Seoul, a limited-edition bottle of Macallan whisky sold out in under ten minutes. In the lobby, young customers queued for what many described as a “different kind of shopping experience.” Read More
Wine25Plus has generated ₩500 million (US$365,000) in sales within just seven months of launching its “Négociant Direct” programme. Read More
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
California Wines staged its first-ever Buyers Marketplace: Asia Edition in Seoul last week, marking a major step in its efforts to deepen ties with the region’s growing wine markets. Read More