Mainland China
China Food & Drinks Fair
Date: March 26–28
Location: Chengdu
Known as the “barometer” of China’s food industry, the China Food & Drinks Fair was founded in 1955 and is one of the country’s largest and longest-running trade exhibitions.
Each edition typically covers more than 100,000 square metres, hosting around 3,000 exhibitors and attracting over 150,000 professional buyers.
Products include baijiu, wine, spirits, beer and a wide range of food and beverage categories.
Notably, four to five days before the official exhibition, numerous companies and wine brands organise satellite exhibitions in five-star hotels across Chengdu. These “hotel shows,” as they are commonly called within the industry, can be just as lively as the main exhibition.
The fair is held twice a year: the spring edition in Chengdu and an autumn edition that rotates between different cities, usually in October.
Although the location of the 2026 autumn edition has not yet been officially announced, industry rumours suggest it may take place in Nanjing.
Wine to Asia
Date: May 14–16
Location: Shenzhen
Often referred to simply as Wine to Asia, the Shenzhen International Wine & Spirits Fair focuses on the Greater Bay Area market, with Shenzhen as its core.
The exhibition brings together global wine and spirits producers, suppliers, distributors and industry service providers.
Professional visitors include wine importers and distributors, hospitality buyers, bar owners and other industry professionals.
The internationally recognised natural wine fair RAW WINE, which focuses on biodynamic and natural wines, is also held alongside the event, introducing global natural wine producers to the South China market.
Interwine China (Guangzhou) International Wine & Spirits Exhibition
Date: May 21–23
Location: Guangzhou
Founded in 2004, Interwine is one of China’s longest-running professional wine exhibitions.
The exhibition maintains cooperation with wine industry authorities and associations from 72 wine-producing countries and has established business connections with more than 500,000 wine-related companies worldwide.
Its buyer network spans 58 countries and regions and 31 provinces across China, including more than 130,000 wine distributors, 20,000 wine importers, and 18,000 food importers.
While the exhibition’s main base is Guangzhou, it also organises events in other Chinese cities — including hotel exhibitions during the China Food & Drinks Fair in Chengdu.
ProWine Shanghai
Date: November 10–12
Location: Shanghai
ProWine Shanghai is the Chinese edition of Germany’s ProWein trade fair and one of the most internationally influential wine exhibitions in China.
The 2025 edition featured approximately 630 exhibitors from 29 countries and regions, with international exhibitors accounting for more than 75% of participants.
The event attracted 21,590 professional visitors, with 51.2% coming from outside Shanghai, demonstrating the exhibition’s nationwide reach.
With its strong international exhibitor lineup and professional buyer structure, ProWine Shanghai has become an important gateway for international wineries entering the Chinese market.
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