For wineries hoping to enter Asia, few tools remain as powerful as the trade fair.

In just a few days, a major exhibition can bring together hundreds of importers, distributors and hospitality buyers — a level of market access that would otherwise take months or even years to build through individual visits.

As global wine consumption patterns shift and traditional markets stagnate, Asia has increasingly become one of the most closely watched growth regions for the drinks industry. From Hong Kong and Shanghai to Tokyo, Singapore,  Mumbai and Vietnam, trade shows are playing a crucial role in connecting international producers with local distribution networks.

To help producers navigate this complex landscape, Vino Joy News has compiled a calendar of more than 20 major wine and spirits exhibitions scheduled across nine Asian economies in 2026.

Scroll through to see all the key wine and spirits trade shows planned in 2026 in Asia.