Asia Defies the Global Wine Slump: 9 Markets Ranked by Import Growth

No. 5: Taiwan

Import volume: 7,504,266 kilograms, down 5.96%
Import value: US$100.44 million, down 8.15%
Imports per capita: US$4.32

Taiwan is one of Asia’s more mature wine markets. Relatively high incomes and a well-established wine culture give it a per capita import value significantly higher than those of emerging Southeast Asian markets such as Thailand and Malaysia.

However, Taiwan was also one of only two markets in this survey — alongside Cambodia — to record declines in both wine import volume and value.

The contraction suggests that despite its mature consumer base, Taiwan’s wine market is facing some demand pressure, while importers have also slowed their purchasing.

Even so, its underlying wine consumption remains substantially stronger than in the emerging markets discussed above. Per capita wine imports reached US$4.32 in the first half of 2026, well above Thailand, Malaysia, Cambodia and India and slightly higher than South Korea.

The short-term contraction therefore does not fundamentally alter Taiwan’s position as a relatively mature wine market. High per capita imports and an established consumer base remain defining features.

For full analysis of Taiwan’s wine market, click here.