Asia’s 2026 Wine and Spirits Trade Show Calendar: Here Are the Key Events to Watch

Hong Kong

Vinexpo Asia

Date: May 26–28

Vinexpo Asia is one of the most internationally influential wine and spirits trade exhibitions in Asia. Organised by Vinexposium, the event alternates between Hong Kong and Singapore.

The exhibition primarily serves global producers, importers, distributors and buyers from the hospitality and restaurant sectors, and is widely regarded as an important gateway for international drinks companies entering China and Northeast Asian markets.

According to the organiser, the most recent Hong Kong edition in 2024 featured 1,032 wine and spirits producers from 35 countries, attracting 14,203 professional visitors from 60 countries and regions.

More than 50 masterclasses, forums and professional tastings were held during the exhibition. In addition, the event’s official business matchmaking platform facilitated 4,237 pre-arranged meetings, with roughly 75% of attendees consisting of importers, distributors or retail buyers.

Supported by Hong Kong’s position as a major Asian drinks trading hub, the exhibition has long been viewed as a key platform for international brands seeking to expand into the Greater China market.

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HKTDC Hong Kong International Wine & Spirits Fair

Date: November 5–7

The Hong Kong International Wine & Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), has become one of Asia’s longest-running wine trade events since its launch in 2008.

Held at the Hong Kong Convention and Exhibition Centre, the exhibition brings together global wine and spirits producers and suppliers, alongside importers, wholesalers, retailers and hospitality buyers from across Asia.

According to organisers, the 17th edition in 2025 hosted more than 620 exhibitors from 23 countries and regions, showcasing wines and spirits from over 40 production regions.

During the three-day event, more than 8,200 professional buyers from 57 countries and regions attended.

The final day is usually open to the public, featuring tasting events, cocktail demonstrations and masterclasses. The 2025 public day attracted more than 11,000 visitors.

Organisers see the exhibition not only as a trade platform but also as an important initiative supporting Hong Kong’s role as an Asian wine trading centre.