No. 7: Malaysia
Import value: MYR 209.91 million (about US$50.38 million), up 84.39%
Imports per capita: About US$1.47
Malaysia recorded the fastest growth in wine import value among the nine economies surveyed, soaring 84.39% year-on-year and nearly doubling from a year earlier.
Although Malaysia’s population is far smaller than Thailand’s and more than 60% of its residents are Muslim, with alcohol consumption constrained by religious and regulatory factors, its wine import market is still substantial. By value, Malaysia imported only about US$25 million less wine than Thailand during the period.
Wine consumption in Malaysia faces relatively high taxes, contributing to elevated retail prices, but that has not prevented rapid growth in import value. The country is also a major international tourism destination in Southeast Asia, and demand from foreign visitors, hotels, restaurants and other tourism-related businesses provides additional support for wine consumption.
Because Malaysia currently lacks an easily accessible official source for wine import volume data, this analysis uses import value alone. It is therefore not possible to determine from these figures how much the physical volume of wine entering the country changed. Still, by value, Malaysia’s wine market recorded striking growth in the first half of 2026.
For full analysis of Malaysia’s wine market, click here.
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