The rebound in Korea's wine imports marks a turning point following sharp declines in 2023 and 2024, when the market cooled after a pandemic-driven boom. White wine again is gaining momentum. Read More
South Korea
Moët Hennessy has named a seasoned Asia hand in Hong Kong to revive its North Asia business amid slumping Cognac sales and 1,200 job cuts.
Read More
The California Wine Institute has appointed its first-ever North Asia sommelier ambassadors following a four-day bootcamp held in Tokyo and the Izu Peninsula from May 12 to 15. Read More
Once hailed as Asia’s next big growth opportunity, South Korea's wine imports have now declined for the second consecutive year, signaling a market correction after years of pandemic-fueled expansion. Read More
South Korea’s off-trade (retail) sector has played a key role in boosting Bourgogne white wine sales. Read More
South Korea’s wine imports continued to decline in 2024, with data showing a 9.63% drop in value during the first 11 months of the year. Read More
South Korea’s spirits market has experienced substantial growth in recent years, supported by rising imports of whiskey, brandy, and liqueurs. Read More
EU wine exports to most Asian markets suffered setbacks in 2024 with the exception of one market that bucked the downward trend.
Read More
Renowned for its bestselling budget-friendly soju, the Korean drinks giant Hite Jinro is expanding its portfolio with American wines. Read More
Low-cost wines are gaining ground in South Korea as price-conscious consumers turn to directly sourced bottles priced under 10,000 won (US$7.06). Read More