Here are the key wine and spirits trade shows in Asia this year

From Hong Kong and Shanghai to Mumbai and Bangkok, more than 20 major wine and spirits exhibitions will shape how producers enter Asia’s fastest-evolving drinks markets.

Vietnam

Vietnam International Bar & Spirit Show

Date: April 16–18
Location: Ho Chi Minh City

The Vietnam International Bar & Spirit Show is one of Vietnam’s more influential exhibitions dedicated to the bar and spirits industry.

The exhibition focuses on the hospitality sector and features wine, spirits, beer, bar equipment and beverage ingredients.

It is typically held alongside coffee, restaurant and beverage industry exhibitions, attracting importers, bartenders and hospitality businesses from across Southeast Asia.

According to organisers, the 2026 edition is expected to attract around 30,000 professional visitors from approximately 45 countries and regions, bringing together global drinks brands and equipment suppliers.

The event also features bartending performances, industry forums and business matchmaking sessions.


Vietnam Wine & Spirits Expo

Date: July 17–19
Location: Da Nang

The Vietnam Wine & Spirits Expo is one of Vietnam’s larger professional wine and spirits exhibitions.

The event targets wine producers, importers, distributors and hospitality buyers, focusing on Vietnam’s rapidly expanding alcohol consumption market.

Activities include brand showcases, industry forums, tastings and business matchmaking sessions designed to facilitate partnerships between producers and local importers.

According to organisers, the 2026 exhibition is expected to host over 300 exhibitors from more than 30 countries, with around 250 booths.

The event is also expected to attract more than 50,000 professional visitors, including importers, hospitality buyers, retailers and industry media.


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