What Do ALDI’s Best-Selling Wines in China Look Like?

No. 3

Cabernet Sauvignon (Coonawarra & McLaren Vale)
Price: RMB 79.90 (promotional price RMB 49.90)
Bottled in: Yantai, Shandong
Bulk wine origin: Australia
ABV: 15.5%
Repurchase index: 96

All of the top three wines use ALDI’s imported bulk wine, domestic bottling model. This wine blends bulk wine from Australia’s Coonawarra and McLaren Vale, bottled in Yantai byNinecoast Group, a leading bulk-wine importer and one of China’s Top 100 Wine Importers.

Once viewed negatively in China, the model has gained acceptance thanks to ALDI’s transparency and pricing. This wine targets consumers seeking higher quality, highlighting 12 months of oak ageing.