Vino Joy News

New Zealand

The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
ALDI’s best-selling wines in China are cheap, unflashy and relentlessly practical. Based on the retailer’s own repurchase data, the ranking reveals how far price—not provenance or prestige—now shapes wine buying, and why bulk imports, sweet styles and under-RMB 100 bottles dominate the list. Read More