What Do ALDI’s Best-Selling Wines in China Look Like?

No. 6

Bastioni – Della Rocca Puglia Appassimento IGT Red Wine
Price: RMB 49.90 (about US$6.93)
Origin: Puglia, Italy
ABV: 15%
Repurchase index: 95
Reviews: 20

Italian still wines rarely top supermarket rankings in China. This Puglia wine’s appeal lies less in regional recognition than in its flavour profile: high alcohol and a semi-sweet style that resonates with entry-level consumers.

Sweet-style wines remain popular in China. As previously reported, Sam’s Club’s best-selling white wine is an Italian sweet sparkling wine, while sweet-wine brands dominate some e-commerce channels. Within ALDI’s system, this wine is positioned as Entry Level and priced accordingly.