The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
Sauvignon Blanc
ALDI’s best-selling wines in China are cheap, unflashy and relentlessly practical. Based on the retailer’s own repurchase data, the ranking reveals how far price—not provenance or prestige—now shapes wine buying, and why bulk imports, sweet styles and under-RMB 100 bottles dominate the list. Read More
Sam’s Club’s bestsellers reveal how price pressure, flavour preferences and a shrinking market are rewriting China’s wine playbook. Read More
South Korea’s wine market is bubbling with star power — from actress Kim Hee-sun’s California Pinot Noir to Ha Jung-woo’s $7 Sauvignon Blanc that sold 200,000 bottles in just three weeks. Here’s why celebrity wines — and budget labels — are shaking up a soju-dominated market. Read More
New Zealand white wines are muscling into China’s red-dominated business dining culture, riding a surge in demand that pushed imports up 136% by volume in July, even as shipments from France, Australia and Chile slumped. Read More
What wines are Chinese consumers actually drinking today? To find out, Vino Joy News compiled a ranking of the 10 most popular wines sold on Jiu Xiao Er (酒小儿), China’s leading instant alcohol delivery platform. Read More
China’s appetite for crisp, refreshing wines is fueling a surge in demand for New Zealand Sauvignon Blanc, which is outperforming across major retail and on-demand platforms. Read More
China's wine imports for the first time has rebounded in five years, and here are the top 10 wine suppliers driving the changing dynamics of one of the world's most influential markets. Read More
The New Zealand Winegrowers Association recently released its annual report for the 2024 fiscal year, revealing a challenging year for the country's wine exports. Read More
White wine is gaining popularity in China this summer, despite an overall contraction in wine consumption in a country that has traditionally been dominated by red wine. Read More