What Do ALDI’s Best-Selling Wines in China Look Like?

No. 10

Berri Estates Shiraz
Price: RMB 39.90 (about US$5.54)
Origin: Southeast Australia
ABV: 13.5%
Repurchase index: 94
Reviews: 129

Shortly after punitive tariffs on Australian wine were lifted, ALDI moved quickly to resume sourcing Australian wines—earlier than both Sam’s Club and Freshippo—highlighting its fast supply-chain response.

Within ALDI China’s Australian range, this Shiraz stands out for sales. Priced at just RMB 39.90, it is even cheaper than some mass-market Australian wines (such as Yellow Tail)  without clear regional labelling. The price gap underscores ALDI’s procurement and cost-control capabilities.

The wine is positioned as semi-dry, deliberately avoiding the sharp acidity that some consumers find off-putting. Popular reviews emphasise its smoothness and easy-drinking character, clearly targeting mainstream consumers.

Within ALDI’s internal system, the wine is classified as Entry Level. ALDI categorises wines into Entry Level, Intermediate Level and Advanced Level, creating clear quality tiers.

Beyond southeast Australia, ALDI China also sells wines from regions such as Victoria and the Goulburn Valley, all priced below RMB 70. Overall, Australian wines are firmly positioned as entry-level products designed to drive volume and attract new customers.