What Do ALDI’s Best-Selling Wines in China Look Like?

No. 1

Chilean Central Valley Cabernet Sauvignon
Price: RMB 99 for six bottles
Bottled in: Yantai
Bulk wine origin: Chile
ABV: 12.5%
Repurchase index: 98

ALDI’s original viral hit, this wine helped legitimise the bulk-import, domestic-bottling model by clearly labelling its origin and offering an ultra-low price. Since its launch, the model has been widely copied across China’s retail sector.

Consumers largely view it as good value for everyday drinking, confirming its appeal to ALDI’s intended mass-market audience.