Chilean wine producer Viña Concha y Toro reported modest revenue growth in 2025, with China emerging as one of the few bright spots in Asia as sales declined sharply in Japan and South Korea.
The company reported consolidated sales of CLP 975.33 billion (US$1.05 billion), up 1.7% year-on-year.
According to the report, the increase was driven primarily by its wine division. While volumes remained broadly flat compared with 2024, a continued shift toward premium products in key markets lifted wine sales by 2.8%.
Across its portfolio, core brands delivered growth. Casillero del Diablo and its extensions rose 2.5%, Diablo grew 15%, and flagship luxury label Don Melchor surged 84.6%. Argentina-based Trivento increased 4.1%, while California’s Bonterra grew 3.7%.
Premium and above segments now account for 57.4% of total wine sales, up 90 basis points from a year earlier.
In export markets, sales rose 3.6% to CLP 682.32 billion (US$775 million).
Overall, performance in Asia was weak, with regional sales declining 15.3%, dragged down by Japan and South Korea, where sales fell 22.6% and 24.4%, respectively.
China, however, stood out as a key growth driver, with sales increasing 7.2%, led primarily by the Casillero del Diablo brand.
Concha y Toro remains one of the most recognisable wine producers in China. Its entry-level Casillero del Diablo enjoys strong visibility on e-commerce platforms, while its premium portfolio is supported by established importers such as Summergate and SC Global Wine Corporation Limited, helping drive distribution through offline channels.
Growth in Europe and Latin America
Outside Asia, both Europe and Latin America delivered growth.
Sales in Europe rose 4.2%, supported by the UK, Ireland and Nordic markets. In Latin America, revenue increased 8.1%, with volumes up 8.7%. Brazil led the region with 19.5% growth, followed by Mexico at 6.8%.
In Chile, domestic wine sales grew 2.7% to CLP 106.67 billion (US$121 million).
In the United States, sales declined 1.2% to CLP 129.29 billion (US$145 million), reflecting weaker consumption and ongoing inventory adjustments in distribution channels.
Despite modest revenue growth, profitability came under pressure.
Net profit attributable to shareholders fell 13.2% to CLP 67.22 billion (US$76.40 million). The company said cost of sales rose 2.3%, driven by factors including new environmental taxes in the UK, tariff-related expenses in the US, a higher share of premium products and rising packaging costs.
Focus on premiumisation and wine tourism
Chief executive Eduardo Guilisasti said the company’s performance in 2025 underscored the resilience of its strategy.
“The robustness of our brand portfolio, the efficiency of our vertically integrated business model and our extensive global distribution network – both proprietary and through strategic partners – enabled us to deliver positive sales growth despite a challenging global environment,” he said.
Looking ahead to 2026, Guilisasti said the company will continue to strengthen its premiumisation strategy, launch products aligned with evolving consumer trends and further develop its wine tourism business, particularly around the renovated Concha y Toro Wine Centre in Santiago.
Overall, while growth remained in the low single digits, Concha y Toro’s performance stood out as relatively resilient against the backdrop of a pressured global wine market.
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