No. 4 Italy
The world’s biggest wine producer Italy exported about 101 million euros worth of wines to China last year, representing a drop of 28% over previous year.
The country is among a few that have been actively promoting Italian wines after China lifted lockdown measures by organizing roadshows and launching its inguinal Wine to Asia trade fair in Shenzhen last November.
With tariffs levied on Australia effective for the next five years, we are expecting Italian wines to take up a slice of that 40% market share.