Here Are Sam’s Club’s Top 10 Selling Wines in 2025

Red Wines

No. 5 Member’s Mark Organic Bordeaux Supérieur (France)
Retail price: RMB 88 (about US$12.5)
Region: Bordeaux
Alcohol: 12.5% vol
Customer reviews: 10,000+

The strong sales performance of Sam’s Club’s organic wines reflects growing Chinese consumer demand for organic food and drink. Unlike in Europe and the US, where organic consumption is often driven by environmental concerns, Chinese consumers tend to associate “organic” with safety — free from pesticides and chemical fertilisers. This perception has fuelled the popularity of organic fruit and vegetables domestically.

However, EU organic certification is not automatically recognised in China. Even wines certified organic in the EU cannot be labelled as such in China unless they also obtain Chinese organic certification. To address this, Sam’s Club partnered with eligible wineries to jointly develop this organic bestseller.

The wine has repeatedly topped Sam’s monthly red-wine sales charts. Due to strong demand, Sam’s Club at times imposed a two-bottle-per-account purchase limit, yet the product still frequently sold out.

As a Bordeaux Supérieur priced at just RMB 88 (US$12.6), its value proposition is striking. Comparable wines in China’s traditional wholesale channels often sell for more than RMB 100, and in some cases above RMB 200.

No. 4 Penfolds Bin 389 Cabernet Shiraz
Retail price: RMB 399 (about US$57)
Region: South Australia
Alcohol: 14.5% vol
Customer reviews: 1,000+

Penfolds Bin 389 is the only non-private-label wine on the list and is sold via Sam’s Club “Global Purchase” cross-border e-commerce channel. Under current policy, such purchases are exempt from import duties and receive a 30% reduction on VAT and consumption tax, subject to a per-transaction cap of RMB 5,000 and an annual personal limit of RMB 26,000.

At RMB 399, it is significantly cheaper than the Penfolds official flagship-store price of RMB 538.2 per bottle (about US$77.18), and slightly below parallel-import prices on other major platforms. The combination of sharp pricing and Sam’s perceived guarantees of authenticity and quality has driven strong sales.

Treasury Wine Estates has repeatedly noted in 2025 that parallel imports have affected Penfolds’ sales in China. The strong ranking of this product provides a concrete illustration of that impact.

No. 3 Member’s Mark Cabernet Sauvignon Gran Reserva (Chile)
Retail price: RMB 56.9 (about US$8.1)
Region: Colchagua Valley
Alcohol: 14.5% vol
Customer reviews: 10,000+

Produced in Chile’s Colchagua Valley, this Gran Reserva red is aged in both American and French oak. The 2024 vintage received 91 points from Descorchados, Chile’s leading wine guide.

On Sam’s app, the wine has accumulated more than 10,000 reviews. Many consumers describe it as a reliable everyday wine, though some note a slightly astringent finish.

According to the back label, the wine is produced by Luis Felipe Edwards Wines, a major Chilean winery producing around 3 million cases annually and exporting to some 90 countries.

As a Gran Reserva from a well-known region with relatively high alcohol — a style popular among Chinese consumers — and priced below RMB 60, it exemplifies Sam’s entry-level, high-value wine offering.

No. 2 Member’s Mark Bourgogne Pinot Noir (France)
Retail price: RMB 99 (about US$14)
Region: Burgundy
Alcohol: 12.5% vol
Customer reviews: 10,000+

Cool-climate Burgundy wines have been gaining popularity in China, prompting retailers such as Sam’s Club and Freshippo to expand their Burgundy offerings.

This entry-level regional Bourgogne Pinot Noir ranks second among Sam’s best-selling reds, up one place from last year. The membership warehouse says the wine is produced by Antonin Rodet, a historic Burgundy house founded in 1875, with three family estates and around 90 hectares of vineyards.

With more than 10,000 reviews, selected comments highlight its easy-drinking, non-astringent style.

Beyond this entry-level wine, Sam’s also offers higher-quality yet competitively priced Burgundies, including a Rully Premier Cru Pinot Noir at RMB 199, a Santenay Charmes Pinot Noir at RMB 238, and a Beaune Premier Cru Pinot Noir at RMB 299 — underscoring Chinese retailers’ strategic focus on Burgundy.

No. 1 Member’s Mark Old Vine Zinfandel (USA)
Retail price: RMB 68 (about US$9.7)
Region: Lodi, California
Alcohol: 14.5% vol
Customer reviews: 20,000+

This dry red Zinfandel comes from California’s Lodi region, the world’s largest Zinfandel-growing area, and has continued to dominate Sam’s Club’s top selling charts. 

Despite the region’s lower profile, the wine has long dominated Sam’s red-wine bestseller list and remains No. 1, just as it did a year ago.

Reviews on Sam’s app have now exceeded 20,000, up from 10,000+ a year earlier — evidence of sustained popularity. Consumers frequently describe ripe fruit aromas, moderate tannins and a slightly sweet palate, while Sam’s official description highlights “intense flavours and layered complexity”.

The back label indicates the wine is grown and bottled in Manteca, California, by Four Corners Wines, which online sources describe as a UK-based importer specialising in Californian wines.