Here Are Sam’s Club’s Top 10 Selling Wines in 2025

White Wines

No. 5 Luis Felipe Edwards Gran Reserva Private Chardonnay (Chile)
Retail price: RMB 58 (about US$8.3)
Region: Casablanca Valley
Alcohol: 13.5% vol
Customer reviews: 1,000+

Not a Member’s Mark private-label wine, this Chardonnay comes from the same producer as the Chilean red ranked No. 3.

Like its red counterpart, it is an oak-aged Gran Reserva wine priced at just RMB 58, drawing frequent praise in reviews such as “great value for money” and “cheap and tasty”.

It ranked fifth last year and has maintained the same position this year, reflecting stable performance.

No. 4 Member’s Mark Marlborough Sauvignon Blanc (New Zealand)
Retail price: RMB 66.9 (about US$9.6)
Region: Marlborough
Alcohol: 12.5% vol
Customer reviews: 10,000+

This Marlborough Sauvignon Blanc has also held a steady ranking.

In 2025, New Zealand white wines continued the import-growth momentum seen in 2024. Chinese customs data show that from January to November 2025, China imported about 4,850,852 litres of New Zealand wine worth roughly US$40.14 million, up 62.20% in volume and 40.00% in value year on year.

While New Zealand whites have long enjoyed a good reputation among niche Chinese consumers, Sam’s Club has played a pivotal role in bringing them into the mass market by offering sub-RMB-100 pricing through its flattened sourcing model. This has prompted imitation by other retail giants, rapidly expanding the category’s market scale but also at the cost of undercutting New Zealand’s premium positioning. 

Retailers such as Freshippo, instant-delivery supermarket Pupu, and Meituan’s alcohol delivery platform Waima Alcohol Delivery now all sell similar products.

No. 3 Member’s Mark Riesling Kabinett Feinherb Mosel (Germany)
Retail price: RMB 68 (about US$9.7)
Region: Mosel
Alcohol: 9.5% vol
Customer reviews: 10,000+

As more mainstream consumers gravitate towards lighter-bodied, aromatic white wines, Germany — alongside New Zealand — has become a key beneficiary of this trend.

Customs data show German wine imports also growing against the broader market downturn. From January to November 2025, China imported about 4.84 million litres of German wine worth roughly US$25.06 million, up 8.85% in volume and 1.35% in value year on year.

However, this wine’s ranking has slipped. It was Sam’s top-selling white wine last year but has fallen to third place this year. Its appeal lies in its sub-RMB-100 price, refreshing style, low alcohol, and attractive packaging. Reviews show strong interest from female consumers and self-described wine beginners.

No. 2 KWV Chenin Blanc (South Africa)
Retail price: RMB 48 (about US$6.9)
Region: South Africa
Alcohol: 13% vol
Customer reviews: 10,000+

This is not a Member’s Mark private-label wine, but it has built a strong following on Sam’s platform, with more than 10,000 reviews. Sam’s Club highlights “good value for money” in one featured review — and in pure pricing terms, that advantage is hard to miss: among the 10 wines on this list, it is the cheapest, and the only bottle priced below RMB 50.

The producer is KWV, one of South Africa’s largest wine groups. According to Rudi Delport, vice-president at DP World (which co-operates KWV’s China business), Sam’s Club has been a strategic partner since 2021. Delport told Vino Joy News that through close collaboration with Sam’s, KWV’s Chenin Blanc has consistently ranked among the platform’s top three white wines over the past two years and has repeatedly taken the No. 1 spot in Sam’s white-wine bestseller list.

The rise of this single SKU also speaks to a broader shift in varietal education and category-building in China — particularly when a retailer with Sam’s scale decides to commit. South African industry export data from SAWIS show that Chenin Blanc’s share of South Africa’s wine exports to China rose from 1.7% in 2019 to 32.2% in 2025. Delport argued that Sam’s has played an outsized role in that transformation.

“We have put five years of work into turning Chenin Blanc from an unknown varietal into the key varietal for our business in China — and along with that the South African category in China,” Delport said. “A lot of time and work has gone into this ‘overnight success’.”

Delport added that KWV achieved more than 10% year-on-year growth in the Sam’s channel in 2025, finishing the year strongly. He pointed to a year-end sales peak — including Dec. 31, which he said ranked among the company’s strongest-ever single-day sales performances — as a sign not only of channel momentum, but also of changing consumption habits.

“I find it telling that a white wine often sees sales spikes like these in winter — it’s a sign of the continued maturation of the Chinese wine market,” he said.

Looking ahead, Delport said the goal is to move China’s white-wine market beyond its current two-pole structure — dominated by New Zealand Sauvignon Blanc and German Riesling — towards a three-way dynamic that includes South African Chenin Blanc. Beyond Sam’s Club, KWV has also expanded into other “instant retail” channels, including Pupu Supermarket and Meituan’s alcohol-focused on-demand platform Waima Alcohol Delivery, with products generally positioned around the RMB 50 price point — a strategy that has helped the brand rapidly build visibility.

No. 1 Member’s Mark Moscato d’Asti DOCG (Italy)
Retail price: RMB 68 (about US$9.7)
Region: Piedmont
Alcohol: 5% vol
Customer reviews: 8,000+

Moscato d’Asti — often affectionately called “little sweet water” by Chinese consumers — has long been popular among women, younger drinkers and newcomers to alcohol. Its low alcohol, gentle sweetness and attractive bottle design are key selling points.

With just 5% alcohol, it reflects growing Chinese consumer preference for low-alcohol, lightly sweet drinks — echoing the recent boom in low-ABV flavoured beverages.

The wine was already on last year’s list, when it had around 3,000 reviews. A year later, reviews have surged to 8,000, signalling rising popularity.

In China, Moscato d’Asti typically retails above RMB 100 once taxes and margins are factored in. For retailers with mature supply chains and flattened distribution, this represents a clear opportunity. Following Sam’s lead, Freshippo has also introduced similar products this year at RMB 78 per bottle (about US$11), highlighting the growing potential of Italian low-alcohol sweet sparkling wines in China.