Unlike their Western counterparts, who often view wine as outdated, many young Chinese see it as a trendy and aspirational drink, making them a prime target for brands. Read More
Tiansai Vineyards
Hong Kong’s flagship carrier Cathay Pacific has unveiled six new Chinese wines for its first-class and business-class passengers from November 18, 2024, to February 28, 2025. This marks the second batch of Chinese wines as part of its “Discover Wine Series.” Read More
Former Hong Kong Chief Executive Leung Chun-ying has called for all official and private events during National Day celebrations to exclusively serve Chinese wine, emphasizing that not doing so would be "unacceptable and inexplicable." Read More
As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
Baoyun Group, headed by formerly disgraced Castle Li of COFCO, is making a strong comeback with a new investment in China's Tiansai Vineyards. Read More
From a pét-nat sparkling wine to a 100% Malbec, these are latest Chinese wine releases that are hitting the market. Read More