Taking place on November 10 and 11 at The Langham, Shanghai, the two-day event will feature close to 200 wines from around 30 leading Western Australian wineries, spanning Margaret River, Great Southern, Swan Valley, Geographe, and Pemberton. Read More
KOL
On October 8, China’s most famous wine influencer, Wang Shenghan—known to millions as Lady Penguin—took to social media with an announcement that shocked millions of her fans. Read More
Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
Join us on November 5 during the Hong Kong International Wine And Spirits Fair for an enlightening discussion as we explore emerging trends with the region’s top thought leaders, influencers, and decision-makers. Read More
Hong Kong could see quarantine free travel in November, and across the border China's biggest KOL goes silent after a livestreaming debacle and the country's tepid GDP growth in Q2 dismays business.
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Lady Penguin, arguably the most influential personality in China's wine community, is found guilty of coordinating a smear campaign against competitor, a court verdict has shown. Read More
China's biggest wine influencer has been appointed as an official Chinese Wine Ambassador. Will it lure more Chinese to finally open wines of their own? Read More
Here are the three influencers in China who are outselling wine merchants. Read More