Australia’s wine industry is showing early signs of recovery after two years of steep production declines, thanks to a rebound in wine grape yields and renewed momentum from China. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
China's top 100 supermarkets in 2024 generated US$124 billion, and who's leading the wine sales? Read More
What do China’s middle-class wine drinkers really want? A new ranking from ALDI offers surprising answers—hint: it’s not premium Bordeaux. Read More
With a price tag more than double that of Grange, we spoke to Penfolds distributors to gauge whether Chinese consumers are willing to pay up—at a time when spending is tightening. Read More
Spanish authorities have uncovered yet another wine counterfeiting operation involving fake Rioja wines exported to China—marking the second such case aimed at the Asian market that Spanish police have cracked in 2025. Read More
In China’s baijiu capital, three very different wine bars are defying the odds — one pairing wine with Sichuan snacks, another built on personal charm, and a third moving thousands of bottles in a live music venue. What’s their secret to survival in a city where baijiu still rules? Read More
With just a junior high school education, Zhuang built one of China’s largest alcohol smuggling rings, evading $20 million in taxes and exposing a vast underground network exploiting e-commerce and Hong Kong trade routes. Read More
A Chinese winery has been fined after authorities seized more than 1,500 bottles of sparkling wine falsely labeled as Champagne, the latest in a string of trademark infringement cases involving European wine regions in China. Read More
While the Liv-ex Fine Wine 100 Index posted its steepest monthly drop since August 2023 in April, Asian buyers have begun to fill the gap left by the retreating U.S. market—led by a resurgent demand for Burgundy. Read More
Natural wine is gaining traction in China, and the market’s growth potential may be limitless, according to Isabelle Legeron MW, founder of Raw Wine and France’s first female Master of Wine, who believes only “sky is the limit” once it catches on. Read More