For a man with a doctorate and overseas education, Gong Yimin’s downfall was surprisingly pedestrian: whisky. Not just any whisky, but thousands of bottles of premium Scotch, slipped past Chinese customs under the radar — and vastly undervalued. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
LVMH’s Wines & Spirits division recorded the sharpest decline in recurring operating profit among all its business units in the first half of 2025, as cognac sales slumped in key markets despite a modest rebound in champagne and still wine. Read More
China to Launch Hainan Free Trade Port on Dec. 18, but Wine and Spirits Excluded From Duty-Free List.
Read More
Taiwan’s wine imports are shrinking—but not for everyone. Find out which country defied the downturn with a 52% surge and why French wines still reign supreme in value.
Read More
Diageo, the global spirits giant behind brands like Johnnie Walker and Guinness, announced on July 16 that CEO and board director Debra Crew has stepped down from her role with immediate effect. Read More
In a rare public disclosure, the GM of the liquor supply chain company under state-owned conglomerate C&D Inc. shared its 2024 sales revenue. Read More
China's wine imports data for the first half of 2025 is out, and despite a drop in overall volume, these two categories are defying the downturn. Read More
The rebound in Korea's wine imports marks a turning point following sharp declines in 2023 and 2024, when the market cooled after a pandemic-driven boom. White wine again is gaining momentum. Read More
Faced with a looming 30% U.S. tariff on European goods, Italian wine producers are shifting focus to emerging markets in Asia, Latin America, and Africa in a bid to reduce reliance on their biggest export destination. Read More
Following Trump's 30% tariff threat, EU is drafting a retalitation package targeting €72 billion worth of American goods including Bourbon, wine and beer. Read More