Little known to most, The Philippines' wine market is booming.

The Philippines defied a global slump in wine sales with nearly 30% import growth in the first half of 2025, and in a surprise twist, the United States — not France or Australia — emerged as its largest supplier.

The Philippines defied a global slump in wine sales with nearly 30% import growth in the first half of 2025, and in a surprise twist, the United States — not France or Australia — emerged as its largest supplier.

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