Morris Cai

Morris Cai

Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
Imports are down, but Malaysia’s wine scene is buzzing. Despite a steep drop in shipments and a majority-Muslim population, Bordeaux Liquid Gold sees demand surging — fuelled by tourism, a tilt toward premium wines, and an unexpected boom in white wine. Read More
China’s wine business is in the midst of a slow, grinding reshuffle. Profits are falling, cash is tight, and many companies are cutting back. Yet, in a market that has weathered years of turbulence, there are still players willing to take chances on what comes next. Read More
Château de La Rivière, a prominent Bordeaux wine estate linked to a fatal helicopter crash in 2013, has been sold by its Chinese owner to Luxembourg-based private equity firm GFI, marking the latest withdrawal of Chinese capital from France’s wine industry. Read More