HOROYOI, Suntory
Suntory, one of the oldest alcoholic beverages companies in Japan, brought in the canned chu-hi beverage HOROYOI to China in 2018.
The drink was a big hit in its hometown before debuting in China. Chu-Hi, meaning Shochu highball, is a type of cocktail shaker combining club soda, shochu and juice originating from Japan.
The beverage currently comes with nine flavours including grape, peach and more unique combinations such as white sour and yakult. The brand also launched seasonal flavours such as pineapple for summer and melon for winter. A single can of HOROYOI costs RMB 20 (USD 3.1) from Tmall.
