Chinese wine merchants interviewed by Vino Joy News are bullish about Prosecco's sparkling future in the country. Find out why here. Read More
female drinkers
Bourgogne wine exports to Japan last year have surged to a 10-year high, propped up by strong demand from the country’s female drinkers and young urbanites, the latest data from Bourgogne Wine Board (BIVB) has shown. Read More
The global trend towards moderate drinking is leading new opportunities to the no and low alcohol market in China, backed by the country’s strong purchasing power of ‘she economy’ and young drinkers. Read More