FOR CHILL, muaaa, and mike’s, Budweiser
Budweiser operates many beer brands in China including Corona, Harbin Beer and Stella Artois etc. The beer giant has launched three low-alcohol beverages, including ‘FOR CHILL’ tea wine, ‘muaaa’ sparkling wine and ‘mike’s’ hard seltzer.
‘FOR CHILL’ is a low-alcohol sparkling tea wine brand with a 3.5% abv alcohol level. The drink is an interesting blend of tea and wine and comes with three flavours including white peach oolong tea, jasmine green tea and lemon black tea. A single can of FOR CHILL is sold for RMB 12.90 (USD 2.0) on Tmall.
‘Muaaa’ is a grape sparkling wine with zero sugar and fat. The drink contains an alcohol content of 4% abv and comes with three flavors of red grape, white grape and pink grape. The price for a package of three costs RMB 35 (USD 5.5) on Tmall.
The alcohol beverage ‘mike’s’ hard seltzer contains zero sugar and fat as well. The peach and lime flavour comes with 3.5% and 5% alcohol content respectively. A package of 4 cans is selling for the price of RMB 39.9 (USD 6.2) on Tmall.
