Global wine consumption fell to its lowest level in 25 years in 2025 but six markets in the OIV’s top 20 wine-consuming countries managed to post growth in 2025. Read More
wine consumption
EU outlook shows consumption and production sliding through 2035 as younger drinkers turn away and vineyards are pulled out. Read More
How much alcohol are people in Hong Kong drinking? Which drinks are falling out of favour, and which ones are bouncing back? We crunched the numbers from the past 20 years—so you don’t have to. Read More
Will the latest alcohol ban for Party and government meals spur home consumption and non-alcoholic sales? We talked to experts to find out. Read More
Commissioned by ProWine China and produced in partnership with Geisenheim University, this marks the first survey to capture both domestic trade professionals’ and international producers’ perspectives on China’s wine market. Read More
South Australia's wine exports to China have bounced back strongly, reaching AUD 790 million in the 12 months to February 2025 — more than 80% of the historic 2020 peak. Read More
In Asia, China and Japan remained among the world’s top 20 wine-consuming countries. However, China posted the steepest decline, with consumption dropping by 19%. Read More
Sam's Club is argulably the most successful wine retailer in China right now, and here are the top selling reds and whites. Read More
With the wine education market under pressure, WSET and its partners are navigating a tougher, more competitive landscape—one where prestige alone is no longer enough to drive enrollment. Read More
In Zengcheng, a small town known for lychees and denim, one entrepreneur’s 16-year journey with wine reveals a story of grit, reinvention, and quiet resilience.
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