wine consumption

China’s millennials and Gen Z who wield “considerable purchasing power” are reshaping China’s multi-billion wine market, as they become the main drinking force behind expanding country’s overall wine market size and per capita consumption in the next five years. Read More
China's intense lockdown and curbs have shown immediate effects on the country's lucrative wine market, especially in three of the affluent cities in Shanghai, Shenzhen and Dongguan that are engines for the country’s wine consumption, as the country holds on tight to its ‘zero-Covid policy’.  Read More