Wine is also becoming an increasingly important part of South Korea's evening dining culture, prompting retailers to invest more heavily in after-hours food and beverage offerings. Read More
wine consumption
While the industry focused on China and Southeast Asia, Mongolia quietly nearly doubled its imported wine market, and France emerged as the biggest beneficiary. Read More
Shenzhen, China's Silicon Valley, drinks significantly more wine than the national average and apparently has more expensive tastes too, according to a rare trove of official market data released by the Shenzhen Alcohol Industry Association that we have exclusively obtained. Read More
At a panel discussion last month marking ASC Fine Wines' 30th anniversary in Shanghai, some of China's most prominent wine industry figures offered a diagnosis on why China's wine consumption plunged and offered advice forward. Read More
Global wine consumption fell to its lowest level in 25 years in 2025 but six markets in the OIV’s top 20 wine-consuming countries managed to post growth in 2025. Read More
EU outlook shows consumption and production sliding through 2035 as younger drinkers turn away and vineyards are pulled out. Read More
How much alcohol are people in Hong Kong drinking? Which drinks are falling out of favour, and which ones are bouncing back? We crunched the numbers from the past 20 years—so you don’t have to. Read More
Will the latest alcohol ban for Party and government meals spur home consumption and non-alcoholic sales? We talked to experts to find out. Read More
Commissioned by ProWine China and produced in partnership with Geisenheim University, this marks the first survey to capture both domestic trade professionals’ and international producers’ perspectives on China’s wine market. Read More
South Australia's wine exports to China have bounced back strongly, reaching AUD 790 million in the 12 months to February 2025 — more than 80% of the historic 2020 peak. Read More