Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More
wine consumption
According to a report published by the International Organisation of Vine and Wine (OIV) on November 29, wine consumption in Europe—the primary market for wine—has plunged to its lowest level since 1951. Read More
Low-cost wines are gaining ground in South Korea as price-conscious consumers turn to directly sourced bottles priced under 10,000 won (US$7.06). Read More
In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More
China’s application for membership in the International Organisation of Vine and Wine (OIV) was formally accepted on Nov. 14, 2024, marking a significant milestone in the country’s engagement with the global wine and viticulture community. Read More
In the exclusive interview with Xing Wei MW, the latest and youngest MW in China, he opens up about his past struggles, the arrogance and prejudice he once saw as the industry’s biggest challenges, why he considered leaving wine industry the moment he achieved the MW title, and what ultimately made him stay. Read More
Although the United States, France, and Italy were the top three countries in total wine consumption, the findings reveal an intriguing detail about American drinking habits. Read More
While the total consumption of alcoholic beverages in Japan has been decreasing for over 20 years, wine and spirits have been on the rise. Here's why ProWine Tokyo is the must-attend fair for wineries and exhibitors interested in the market. Read More
Chinese wine merchants interviewed by Vino Joy News are bullish about Prosecco's sparkling future in the country. Find out why here. Read More
Leading wine merchants in South Korea are facing significant financial strain as the nation's wine market cools, with major importers reporting a sharp decline in sales that has cut their market value and profits by more than half. Read More