Inside Xiaojiuwo’s playbook as 60% of sales shift online and scale becomes a survival test. Read More
Douyin
Leveraging its algorithmic distribution and content ecosystem, Douyin has flipped the old model of “people looking for products” into one where “products find people.” Read More
Guangzhou Bacchus Fazhuang, founded in 2016, has become mainland China’s largest importer of wines from the Hospices de Beaune. Its unlikely engine of growth: livestreaming on Douyin, Xiaohongshu, and WeChat video. Read More
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
How much wine can NBA star James Harden sell with 14 seconds? Apparently 10,000 bottles! Read More
While imported wines suffered a nosedive last year, popularity of Chinese wines particularly from China's premier wine region Ningxia enjoyed soaring growth online across the country's major e-commerce and social media platforms. Read More
