While imported wines suffered a nosedive last year, popularity of Chinese wines particularly from China's premier wine region Ningxia enjoyed soaring growth online across the country's major e-commerce and social media platforms. Read More
Douyin
Douyin, the popular Chinese video streaming app boasting 600 million daily active users, is reportedly developing its own wine and spirits e-commerce platform, throwing its hat in the ring to capture the country’s lucrative drinks market by leveraging its live-streaming strength. Read More
Research shows Chinese netizens no longer treat wine merely as a gift or panacea, but have developed a genuine interest towards wine, especially those of domestic production.
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Find out what the top five most watched wine brands are on China's massive video sharing platform Douyin. Read More
Famous Hong Kong celebrity Eric Tsang debuted on China's most popular livestreaming app with astonishing sales figures and no shortage of backlash. Read More
Douyin or TikTok, the popular Chinese video sharing app with more than 100 million users, is cracking down on baijiu sales on its platform, raising fear that the latest content regulation could also affect wine sales. Read More