Speaking with Vino Joy News during his visit to the Hong Kong Wine & Dine Festival, Allan Sichel outlined how Bordeaux is navigating this period of change — from export struggles and its new campaign for consumer engagement to the uncertain future of en primeur. Read More
Bordeaux Wine Council
The Bordeaux Wine Council attributes the slump to high inventory levels, economic slowdown, and weaker consumer demand. Read More
Bordeaux’s wine production fell to its lowest level in more than three decades in 2024, driven by climate challenges, declining global demand, and strategic supply cuts by winemakers. Read More
China’s thirst for Bordeaux is back, and the country gulped at least one in every five exported Bordeaux wines last year. Read More
A court in Shanghai has recently prosecuted three fraudsters who churned out and sold counterfeit Bordeaux wines worth RMB 1.4 million (US$220,174). Read More
CIVB president Bernard Farges talks to us about the prestigious French wine region's future in China, its strategy to connect with young drinkers in China and its fight against counterfeiters. Read More
Bordeaux Wine Council is launching “Next Generation! Bordeaux 2.0” campaign in Hong Kong this November, featuring over 60 restaurant promotions and a pop-up retail store, as Bordeaux reinvents itself as a modern and contemporary drink for younger consumers. Read More
Bordeaux Wine Council (CIVB) has opened a representative office in Shanghai, as it ramps up efforts to drive Bordeaux exports in mainland China in absence of competitors from Australia. Read More
A wedding banquet in China’s eastern Shandong province has led police to uncover the biggest fake Bordeaux wine case in China and an elaborate web of deception that fabricated a fictional Baron and a fictitious war with Chateau Lafite Rothschild Read More
Medical workers in Shanghai who fought on the frontline to assist China’s worst-hit province, Hubei, during the COVID-19 outbreak will be treated with free meals … Read More