One in five Bordeaux wines destined to China in 2021
China’s thirst for Bordeaux is back, and the country gulped at least one in every five exported Bordeaux wines last year.
Tag: Bordeaux Wine Council
Three fraudsters prosecuted over 70,000 bottles fake Bordeaux
A court in Shanghai has recently prosecuted three fraudsters who churned out and sold counterfeit Bordeaux wines worth RMB 1.4 million (US$220,174).
CIVB president: future of Bordeaux lies with China’s young generation
CIVB president Bernard Farges talks to us about the prestigious French wine region’s future in China, its strategy to connect with young drinkers in China and its fight against counterfeiters.
Next Generation Bordeaux wines are landing in Hong Kong
Bordeaux Wine Council is launching “Next Generation! Bordeaux 2.0” campaign in Hong Kong this November, featuring over 60 restaurant promotions and a pop-up retail store, as Bordeaux reinvents itself as a modern and contemporary drink for younger consumers.
Bordeaux opens representative office in China
Bordeaux Wine Council (CIVB) has opened a representative office in Shanghai, as it ramps up efforts to drive Bordeaux exports in mainland China in absence of competitors from Australia.
Largest counterfeit Bordeaux wines busted in China
A wedding banquet in China’s eastern Shandong province has led police to uncover the biggest fake Bordeaux wine case in China and an elaborate web of deception that fabricated a fictional Baron and a fictitious war with Chateau Lafite Rothschild
Bordeaux wine bar to offer free dining to medical workers in Shanghai
Medical workers in Shanghai who fought on the frontline to assist China’s worst-hit province, Hubei, during the COVID-19 outbreak willContinue Reading
Bordeaux Wine Council wins court appeal against counterfeiter in China
The Shandong High Court upheld previous trial court decision handed down last July that found Yantai Bai Qi Wine Company infringed legal intellectual property rights of Bordeaux, and engaged in unfair competition by selling fake Bordeaux wines.
Bordeaux’s second act in China: pivot to value
Bordeaux wines are losing steam in its most profitable market in China. For the first time in recent years, Bordeaux, the most known wine region in China, experienced its Waterloo.
Hong Kong returns as Bordeaux’s most valuable export market
Hong Kong has returned to rank as the most valuable market for wines from Bordeaux, France’s biggest wine region, while exports to mainland China suffered a double-digit drop.