Your ultimate source for everything related to China's wine market
CIVB president Bernard Farges talks to us about the prestigious French wine region’s future in China, its strategy to connect with young drinkers in China and its fight against counterfeiters.
Bordeaux Wine Council is launching “Next Generation! Bordeaux 2.0” campaign in Hong Kong this November, featuring over 60 restaurant promotions and a pop-up retail store, as Bordeaux reinvents itself as a modern and contemporary drink for younger consumers.
Bordeaux Wine Council (CIVB) has opened a representative office in Shanghai, as it ramps up efforts to drive Bordeaux exports in mainland China in absence of competitors from Australia.
A wedding banquet in China’s eastern Shandong province has led police to uncover the biggest fake Bordeaux wine case in China and an elaborate web of deception that fabricated a fictional Baron and a fictitious war with Chateau Lafite Rothschild
Medical workers in Shanghai who fought on the frontline to assist China’s worst-hit province, Hubei, during the COVID-19 outbreak willContinue Reading
The Shandong High Court upheld previous trial court decision handed down last July that found Yantai Bai Qi Wine Company infringed legal intellectual property rights of Bordeaux, and engaged in unfair competition by selling fake Bordeaux wines.
Bordeaux wines are losing steam in its most profitable market in China. For the first time in recent years, Bordeaux, the most known wine region in China, experienced its Waterloo.
Hong Kong has returned to rank as the most valuable market for wines from Bordeaux, France’s biggest wine region, while exports to mainland China suffered a double-digit drop.