China’s thirst for Bordeaux is back, and the country gulped at least one in every five exported Bordeaux wines last year. Read More
Bordeaux Wine Council
A court in Shanghai has recently prosecuted three fraudsters who churned out and sold counterfeit Bordeaux wines worth RMB 1.4 million (US$220,174). Read More
CIVB president Bernard Farges talks to us about the prestigious French wine region's future in China, its strategy to connect with young drinkers in China and its fight against counterfeiters. Read More
Bordeaux Wine Council is launching “Next Generation! Bordeaux 2.0” campaign in Hong Kong this November, featuring over 60 restaurant promotions and a pop-up retail store, as Bordeaux reinvents itself as a modern and contemporary drink for younger consumers. Read More
Bordeaux Wine Council (CIVB) has opened a representative office in Shanghai, as it ramps up efforts to drive Bordeaux exports in mainland China in absence of competitors from Australia. Read More
A wedding banquet in China’s eastern Shandong province has led police to uncover the biggest fake Bordeaux wine case in China and an elaborate web of deception that fabricated a fictional Baron and a fictitious war with Chateau Lafite Rothschild Read More
Medical workers in Shanghai who fought on the frontline to assist China’s worst-hit province, Hubei, during the COVID-19 outbreak will be treated with free meals … Read More
The Shandong High Court upheld previous trial court decision handed down last July that found Yantai Bai Qi Wine Company infringed legal intellectual property rights of Bordeaux, and engaged in unfair competition by selling fake Bordeaux wines. Read More
Bordeaux wines are losing steam in its most profitable market in China. For the first time in recent years, Bordeaux, the most known wine region in China, experienced its Waterloo. Read More
Hong Kong has returned to rank as the most valuable market for wines from Bordeaux, France's biggest wine region, while exports to mainland China suffered a double-digit drop. Read More