Global spirits giant Diageo is facing renewed scrutiny in China as widespread reports of layoffs at its baijiu subsidiary Shui Jing Fang (水井坊) continue to circulate across Chinese social media, despite efforts to suppress them. Read More
Baijiu
Will the latest alcohol ban for Party and government meals spur home consumption and non-alcoholic sales? We talked to experts to find out. Read More
But unlike the 2012 “Eight-Point Regulation” that once gutted the sector, industry veterans say this round of restrictions is unlikely to leave lasting scars. Read More
The price of Feitian Moutai — long considered the “gold standard” of China’s alcohol market — is feeling the chills of China's cooling business environment, as its price drops to a four year low. Read More
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More
Meijian Green Plum Wine, a popular plum wine brand in China, ignited controversy over gender discrimination in its promotional materials, drawing attention to the growing power of female consumers in the alcoholic beverages market. Read More
For the first time in years, Kweichow Moutai, is slashing its production due to softening market demand. Read More
In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More