For the first time in years, Kweichow Moutai, is slashing its production due to softening market demand. Read More
Baijiu
In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More
Last week, a live stream hosted by Googut Spirts was taken over by angry former employees demanding overdue wages, blowing its cashflow issue wide in the open. Read More
The conglomerate is also an investor in Googut Spirits, a Chinese drinks company known for its vintage Baijiu and the owner of YesMyWine.com, which was once dubbed the “number one global wine e-commerce platform” by Bordeaux École de Management. Read More
How a RMB 200 1995 vintage Moutai helped customs officials crack a multi-million smuggling case in Nanjing, China. Read More
Zong Qinghou, the self-made drinks billionaire who once became the country’s richest man, has passed away on Sunday at age 79 after ineffective treatment of an unnamed illness. Read More
According to data from China's Bureau of Statistics, Chinese residents, on average, allocated about 30% of their spending to food, tobacco, and alcohol, including wine, last year. Read More
Singapore Petroleum Company is raising eyebrows after it's seen advertising Baijiu at petrol station, writes Ch'ng Poh Tiong. Read More