The price of Feitian Moutai — long considered the “gold standard” of China’s alcohol market — is feeling the chills of China's cooling business environment, as its price drops to a four year low. Read More
Baijiu
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More
Meijian Green Plum Wine, a popular plum wine brand in China, ignited controversy over gender discrimination in its promotional materials, drawing attention to the growing power of female consumers in the alcoholic beverages market. Read More
For the first time in years, Kweichow Moutai, is slashing its production due to softening market demand. Read More
In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More
Last week, a live stream hosted by Googut Spirts was taken over by angry former employees demanding overdue wages, blowing its cashflow issue wide in the open. Read More
The conglomerate is also an investor in Googut Spirits, a Chinese drinks company known for its vintage Baijiu and the owner of YesMyWine.com, which was once dubbed the “number one global wine e-commerce platform” by Bordeaux École de Management. Read More
How a RMB 200 1995 vintage Moutai helped customs officials crack a multi-million smuggling case in Nanjing, China. Read More