China’s biggest listed liquor distributor, VATS Liquor, saw RMB 325 million (US$ 45 million) wiped off the value of its baijiu and wine inventories that pushed the company into the red. Read More
Baijiu
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More
From baijiu to imported wine, once bulletproof brands are losing their shine. Data from the National Bureau of Statistics show alcohol prices have been falling for months, weighed down by weak consumer demand and distress sales. Read More
When Australia’s most famous wine label meets one of China’s biggest baijiu distillers, the result is not just a limited-edition bottle but a glimpse into the uneasy realities of doing business amid declining sales. Read More
Amid the slump, wine sales provided a rare bright spot. VATS liquor store said wine revenue rose 10.96% to RMB 246.7 million (US$34.5 million) in the first half. Read More
The tech giant’s dedicated alcohol platform, Waima Alcohol Delivery (歪马送酒), has rolled out a “full-process authenticity guarantee” — promising that every bottle will be traceable and verified genuine. Read More
Chinese police have busted more than 540 criminal cases involving counterfeit “special supply liquor,” seizing 260,000 bottles worth 3.7 billion yuan (US$515 million), the Ministry of Public Security said Tuesday. Read More
The departure adds to a growing list of leadership shake-ups at the baijiu maker, which is majority-owned by London-based drinks giant Diageo. Read More
In this Vino Joy News exclusive, voices from small‑town distributors to leading trade associations reveal how sales have plunged as civil servants ditch their drinks—here’s what’s really happening behind China’s sweeping alcohol ban. Read More