Amid the slump, wine sales provided a rare bright spot. VATS liquor store said wine revenue rose 10.96% to RMB 246.7 million (US$34.5 million) in the first half. Read More
Baijiu
The tech giant’s dedicated alcohol platform, Waima Alcohol Delivery (歪马送酒), has rolled out a “full-process authenticity guarantee” — promising that every bottle will be traceable and verified genuine. Read More
Chinese police have busted more than 540 criminal cases involving counterfeit “special supply liquor,” seizing 260,000 bottles worth 3.7 billion yuan (US$515 million), the Ministry of Public Security said Tuesday. Read More
The departure adds to a growing list of leadership shake-ups at the baijiu maker, which is majority-owned by London-based drinks giant Diageo. Read More
In this Vino Joy News exclusive, voices from small‑town distributors to leading trade associations reveal how sales have plunged as civil servants ditch their drinks—here’s what’s really happening behind China’s sweeping alcohol ban. Read More
Global spirits giant Diageo is facing renewed scrutiny in China as widespread reports of layoffs at its baijiu subsidiary Shui Jing Fang (水井坊) continue to circulate across Chinese social media, despite efforts to suppress them. Read More
Will the latest alcohol ban for Party and government meals spur home consumption and non-alcoholic sales? We talked to experts to find out. Read More
But unlike the 2012 “Eight-Point Regulation” that once gutted the sector, industry veterans say this round of restrictions is unlikely to leave lasting scars. Read More
The price of Feitian Moutai — long considered the “gold standard” of China’s alcohol market — is feeling the chills of China's cooling business environment, as its price drops to a four year low. Read More
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More